This post is double-edged.
It is applicable to anyone looking for inspiration and anyone interested in viral marketing examples.
Pretty much about anyone and everyone is covered by the above 
Here it is:
The Interview With God
All the best,
Tom
Self Help Tips
A very quick FYI.
I have used the excellent Link Management Assistant from Duncan Carver for some time now but what I was not aware of was the following:
If you enable the facility to display Google PageRank - this is against Google’s TOS and could get you into hot water.
Fortunately I wasn’t using it but was ignorant of the above until just now. If you have a site using LMA, make sure you switch the PageRank display feature off. It doesn’t pay to get on the wrong side of the big ‘G’.
All the best,
Tom
www.PDQProspects.com
In some circles co registration is equivalent to a four letter word.
Everyone seems to have an opinion although many are divided on whether it’s a good or bad idea.
The truth?
Well from my perspective at least, co-registration is nothing more than a tool. Like a hammer or a spanner, it can be used to do great or dastardly deeds.
If you’re like most, you get signups from one place only:
To get to the kind of list numbers you hear others bandy about, you need to use the power of leverage and get others to work with/for you.
Get other webmasters to get people to signup to your list - the more you enlist to help (and it’s a 2 way street as you will feed them with subscribers too), the faster your list grows.
That is all co registration is: Advertising for your list on other people’s websites.
The idea is, when visitors become subscribers on someone else’s site, they get the opportunity
at the same time (or soon after) to sign up for yours!
How is this done?
There are 3 basic ways:
1. Pay someone to collect signups for you.
2. Coreg exchange
3. Personal coregistration (My favourite)
This is the most prevalent.
You will have to contact a lead house, pay them an agreed upon fee (dependant on numbers you want) and they then put up advertising links for your list around the net.
They collect sign ups and provide them to you as a “lead list”.
A lead list usual comprises:
-Name
-email address
-the ip address (where the person in question signed up from)
-a timestamp (when the person signed up)
You then plug the details into your autoresponder and start sending them emails.
This is hands off as far as you’re concerned (apart from the import into your autoresponder).
Disadvantages are numerous:
*As there is a latency from lead registration to delivery, the person may have totally forgotten they agreed to signup to your list.
When you do email them, they cry foul and accuse you of spamming.
So make sure your leads are ALWAYS less than 30 days old if you use this route - the fresher the better.
*The next disadvantage is one of uniqueness. Often the lead you have paid for is shared with another list owner.
You can have exclusive “ownership” but for a premium.
The more times a lead is shared, the more likely they will cry SPAM.
*False emails are a fact of life. People signup to lists just to see what’s on the Thank You page. With lead houses, the info is not verified using double optin, so you get a lot of false leads.
You can get around this by paying for double optin leads - again at a premium.
Similar to a banner exchange, except instead of rotating banners, they show a sign up form and rotate sign up forms for related websites - yours included.
This is a simple way to start with zero cost.
Now for the downsides:
*Some exchanges are not very well targeted. Your signup could be on a page totally unrelated to the kind of site you are trying to promote - result: very few signups.
*Like traffic and banner exchanges, you normally get a ratio of signups returned to you. Look for exchanges that give you a better rate of return for every signup you provide, get as many back from the exchange you can.
Personal co registration is a co reg network you build personally.
You create joint ventures and exchange sign ups with other websites owners. It can take a little time to start but once it does, hold on!!!…
It can be hard to buid up if you are new. There are no limits on how big you can grow - NO LIMITS.
There are no “exchange ratios” and there is no time lapse between a coreg signup and addition to your list!
Plus - no sharing - you get exclusive leads.
Floyd Fisher’s Coreg Master - this is the script I use, I highly recommend you purchase one yourself.
But…
Should you not want to dip your toe into purchasing right at this moment, how about I help build your list instead for FREE?
Interested?
Thought you might be
Now, I’ve got to put a couple of caveats up front:
1. I will do my best to add all requests to the coreg process I have setup. If you’re not added as quickly as you’d like, bear in mind you are in a queue and I will get to you in time
2. Your site must be “related” to one of the following subjects:
A. Internet Marketing/Business Building
B. Self Improvement
C. Astrology/New Age
D. eBooks / Publishing
As, the co-registration systems will be for the following websites:
www.pdqprospects.com
www.selfhelptips.com
www.fengshuiastrology.com
www.grabacoffee.com
3. No spamming - if you are found to spam at any point, you will be removed from the system.
4. Double optin - This is not mandatory but is preferred. You will have higher quality leads and
face less spam complaints.
So, all you need do for now is register your interest by signing up (double optin naturally)
to the following list - I’ll work through the signups on a first come, first served basis.
No matter which co-reg option you choose, you need to drive traffic to your sites in multiple ways:
And most importantly, you need to concentrate on CONVERSION at every step - signup, follow up, back end.
There is no point filling a bucket with water if it gushes out of massive holes in the bottom after all.
All the best,
Tom
Targeted Traffic Fast - PDQPropsects.com
It doesn’t matter whether you have right brain time management or left brain time management skills (is there such a thing?), the following resouces - both by Derek Franklin of Search Automator fame are a must bookmark:
The first is a general search site called WhoNu.com.
The second is specifically aimed at those in the Internet Marketinng community looking to earn money at a site called: MoneyLaunchPad.com.
Why would you want another search tool - isn’t Google good enough? Well, no Google is a shotgun, these resources are online rifles.
Check them out, they’re free and well worth bookmarking - but only if you want to save yourself serious time online and indeed make some money.
All the best,
Tom
GrabACoffee.com
MarketingSherpa have just released an excerpt from their ECommerce Benchmark guide. It makes for very interesting reading:
Benchmark Summary - Click Here
You can get an insight into the winning strategies you need for web ecommerce.
In the first graph alone you can see PPC is the biggest traffic source for high growth internet companies, the other biggie (although a reiteration of fundamentals rather than anything else) is how closely the leaders monitor (i.e. test and track) their own performance.
More to come…
All the best,
Tom
GrabACoffee.com
What follows is a list of human emotions, it will always be an abridged list due to the inadequacy of language expression (in other words - I’ll add to it when I find more lol). Refer to this information when you need to find empathy with your copywriting.
A fun resource to help check your writing out (at least short headlines) is found here:
www.aminstitute.com/cgi-bin/headline.cgi
Feeling Guilty?
ashamed
undeserving
sentenced
judged
damned
convicted
condemned
remorse
contempt
disgrace
villain
Feeling Confident?
assured
sure
certain
positive
balanced
grounded
brave
proud
safe
stable
Feeling Happy?
elated
thrilled
smile
cheerful
delighted
glad
pleased
humour
Feeling Lonely?
empty
abandoned
void
hollow
nothing
aloof
distant
alone
sunken
desolate
bleak
withdrawn
detached
Feeling like c*ap?
rejected
worthless
shy
timid
useless
unimportant
ignored
left out
humiliated
pathetic
Oh Woe Is Me…
dejected
depressed
melancholy
sorrowful
glum
forlorn
low
dismal
blue
down
gloomy
It’s Behind You…
tense
anxious
condcerned
scared
insecure
afraid
nervous
worried
For more information - please refer to the Wikipedia:
http://en.wikipedia.org/wiki/List_of_emotions
All the best,
Tom
There are lots and lots of “gurus” on the net these days.
It’s hard to see the wood for the trees. I hope I never have the term “Guru” associated with my name (after all it is a four letter word) and now has predominantly negative connotations.
Instead, “professionalism” is what’s called for - that doesn’t mean the person you look to is “perfect”. What it means is they have “walked the talk” rather than “talking the walk” - sure they’ll make mistakes, provided they’re honest about it you’ll learn even more.
Rather than blindly following the next leading light on the Internet and clogging up your RSS feeds and inbox with autoresponder offer after autoresponder offer, make sure you gauge quality delivered.
What you derive in terms of value is the true measure of an Internet Marketing Professional, not how big their list is or how much money they earned (with blanked out cheques attempting to establish credibility).
The constant delivery of useful information (can be paid, can be free) is the mark of a true professional.
Something we all should strive for.
Who are some of my favourite Internet Marketing Professionals? Well there are quite a few, but to keep things brief I’ll nominate just 3 for now:
1. John Delavera
2. Jason Lewis
3. Paul Myers
All the best,
Tom
Why am I doing this?
Two websites - two main thrusts:
Self Help
Business (Self Help)
1 Blog - Centralization - Easier for me to have a single point of administration, and hopefully not a single point of failure!
More to come very soon.
All the best,
Tom
I must confess to being absolutely all over the shop recently - now, instead of just one site to maintain, I thought I’d heap an extra dollop of work on top and instead work concurrently on 3:
GrabACoffee.com
PDQProspects.com &
of course this one.
Moving forward, I am using this blog as a master blog for both PDQProspects.com and SelfHelpTips.com.
PDQProspects.com related posts will all go below the Business category, business as usual for all other categories.
Watch out for a lot more blogging…
All the best,
Tom